So you want to get onto the blogging train? Thinking what lies ahead is a replacement for your boring office job? We all have strong delusions that easy money is just around the corner as a side gig. However, anything that starts as fun becomes a job when you get onto the treadmill.
My blog started around April 2017, having no idea what to expect. My only real goal was expressing myself and talking about subjects that I’m passionate about. I broke all the rules. First, I didn’t pick a niche that would narrow my topics. Second, I didn’t give a crap about SEO and at the time of starting, I didn’t even know what it entailed. Third, I never put ads, affiliates or sponsorships on my blog. I do have a ‘donate’ button on the side somewhere, but no one has ever clicked it.
I get a decent amount of readers that I want to please and projects that I’m working on. Some of my posts have gone viral I’ll admit and I get a good volume of emails about my blog post topics or projects. I’m making an impact on some people apparently, but I’m not making money. And I don't care.
This blog for me was mostly about expressing my freedom. I bravely talked about elements of my personal life, controversial topics and subjects that no one cared about. I knew that someone might read it, but probably a few people at most. With where I am right now, I’m pretty content with what my website has become. It has become the portfolio that I show off to those who want me to get onboard their team.
Reasons not to blog
Throughout the past few years, I’ve been teaching people how to start and write blogs, what platforms to pick and how to maintain a good writing style and most importantly practice. However, I noticed that people’s intentions seemed inadequate and honestly, unrealistic. I started to collect their ideas and putting the in the worst reasons to start a blog:
Writing for Popularity
I know it’s really tantalizing to become famous and be known in various communities driving recognition for yourself. However, keep in mind you’re competing with millions of blogs, with people who have the same desire for notoriety. Every day, someone pushes the WordPress button thinking that have found a topic so narrow that no one has ever discussed it before. However, unless you’re a university researcher who is used to searching for very particular studies, an average search engine user is probably not going to even find your blog. You might be on page five of Google search results, but do you really think that people will go that far to find your supposed gem?
It is very important to write for your audience no doubt, but getting so specific will turn off many people off because it just doesn’t feel right to read. You’ll be working hard coming up with clickbait titles but it will cause your visitors to bounce back very quickly as the article doesn’t fulfill the promises that your title made. Those so called top ten lists might make for a lot of clicks, but people will skip headline to headline and promptly forgot everything you wrote. Even memorable images won’t stay in their head.
Writing for Search Engines
Search Engine Optimization is a hotly debated subject within the blogging community. The perfect storm of keywords, headers and design choices should make your post be the first one on top of search results. However, it probably won’t and consider how unlikely someone is going to be searching for “motherly tips to deal with pets during the pandemic” rather than “covid symptoms”.
Again, like I said before, write to entice and engage your readers. Keep them in as you get them interested into subjects you’re passionate about. Compose for them because they should be your number one priority. The ‘customer is always right’ philosophy really fits in well here.
Keep in mind that getting people visiting your site is only a small part of the endeavour. You want them to read what you want to say and come back over and over again. Give them a good reason to stay and participate in your discussions.
Think about it, who’s going to read your posts? A robot or a person?
Writing for Money
This is many of my students dream, someone quit their boring white collar job for miraculously making 100k$+ per year income. I’ll admit that I know some people who have done it but they’re very few. As with smartphone apps, clothing products and what not, there’s a huge luck factor and survivorship bias that comes into play.
You’ll likely need to sell more than just your blog to make some acceptable amount of money, assuming it has a good value proposition. These can include things like books, swag and other material that is actually tangible. It takes effort (and money) to get things like this going and it’s a risk anyways.
Things like ads, sponsorships and affiliates will actually end up annoying your readers. Unless you have something as popular as Facebook, no one is going to click on your ads. Keep in mind for things like technical audiences, they likely already have an adblockers that even strips referral URLs.
Passion at Your Pace
If you do things at your own pace, you’ll be avoiding the content treadmill that many prolific content creators suffer from and complain about. You have to be really consistent with your product and constantly produce articles. Your hobby will essentially become a job and you might even miss your previous white collar job.
We all have something to say whether it’s mundane, important or just plain funny. Let your blog be the avenue to self-expression and discuss what’s on your mind. After all, shouldn’t everything be done with passion and love rather rather than regurgitating the same stuff that everyone else is. Perhaps, for me, as it is for many other small blogs, it’s a way to express your freedom and talk to your audience no matter how small it is.
By forgetting all the weak ambitions above, you might find yourself getting what you’ve been dreaming about!
Something to think about and reflect on.
